Pharmaceutical Company – Qlik Sense Analysis Supports Pharmaceutical Sales Team in Daily Work

Challenge

An internationally active pharmaceutical group uses its central CRM system, among other things, to maintain customer contacts and document all activities with its customers. This presented a challenge to the medical sales employees and their team leaders. It was only possible to create Excel reports, which lacked visual elements such as charts. As a result, it was very cumbersome to get an overview of all clients. The pharmaceutical group was looking for a solution that would allow all information to be prepared in a clear and aggregated form, and in turn improve their daily work.